Saturday, 5th March 2022, 09:00 to 16:30

Organised by Arnolfini with the Stradling Collection and the Twentieth Century Society

£25 / £3 concessions

No internet, no social media, little TV advertising, few specialist magazines – yet somehow this was a time in which design and craft at last reached deeply into Britain’s popular consciousness.

This seminar will examine how institutions and enthusiastic retailers like Ken Stradling worked to achieve this. They brought us colour, fun, quality and a real appreciation of design and the craftsman’s art. This is not just history though – their selling skills and understanding of their market still have relevance for both makers and retailers today.

Speakers will look at legendary individuals like Muriel Rose who ran the Little Gallery, Henry Rothschild of Primavera and Ken Stradling at the Bristol Guild. We’ll also explore institutional influence such as the Festival of Britain and the Crafts Council.

There will be time at the end of the day for a free visit to the exhibition A Lifelong Passion for Design: Ken Stradling at 100 at 48 Park Row, specially opened for participants.

Access to seminar papers

If you wish to access the papers given at this seminar, please email

Photo: casserole dish by Timo Sarpaneva

Supported by:

Logo: Arnolfini
Logo: The National Lottery Heritage Fund
Logo: Gane Trust

Full seminar programme

Chairs: Catherine Croft, Director, the Twentieth Century Society (morning) Cleo Witt, Stradling Collection Trustee (afternoon)

Time Session Title
09:00 Registration
09:30 Introduction Marketing Design: Ken Stradling and his context
Cleo Witt MA, FMA, Stradling Collection Trustee
09:40 Session 1 Championing Craft pre-War: Muriel Rose and the Little Gallery
Barley Roscoe, former Director, the Holburne Museum and Crafts Study Centre
10:20 Session 2 Selling design and selling the notion of “design”: the Council of Industrial Design in the Post-War decades
Dr. Lesley Whitworth, Deputy Curator, University of Brighton Design Archives
10:45 Coffee
11:05 Session 3 The 1951 Festival of Britain and its impact
Peter Metcalfe, Product Designer and Stradling Collection Trustee
11:30 Session 4 The 1951 Festival of Britain and its impact Peter Metcalfe, Product Designer
and Stradling Collection Trustee
11:55 Questions Panel of speakers
12:15 Lunch
13:00 Session 5 Championing the Crafts in Post-War Britain – Henry Rothschild and Primavera
Dr Janine Barker
13:40 Session 6 Design and Craft outside London: the Bristol Guild
David Whiting, art critic and curator, Chris Yeo, Valuer at Clevedon Sale Rooms and Dr Oliver Kent
14:20 Session 7 Formidable Partners: the founding of New Craftsman at St Ives
Professor Simon Olding, Director of the Crafts Study Centre, University for the Creative Arts
15:00 Tea
15:20 Session 8 From Crafts Advisory Committee to Crafts Council – the Crafts come of age
Peter Longman, one-time Stradling Collection Trustee and Deputy Director of the Crafts Council
16:00 Plenary session Panel of speakers
16:30 Close Viewing of exhibition at 48 Park Row open until 18:00 [Find us] Also on view at Arnolfini will be work by Paula Rego, Donna Huenca and Polly Braden.